Today I am continuing my series on under-rated emotions with some reflections on frustration. I should warn you that this may not be a good time to expound on this topic, because I am still frustrated. It would be nicer to tell you how it worked out, and what I learnt from it, but I can do that later.
The reason I am feeling frustrated is that I am trying to choose a business name for my professional organising business. I need a business name to get a logo, I need a logo for a business card and a website, and I need a business card and a website to launch the business. So a business name is important.
The difficulty I am striking is that everything I choose that I really like is already taken. Anyone who has tried to pick a username, or a blog name, or a domain name has probably struck the same problem (which is probably most people reading this!!). I had the same problem when naming the blog, and after about 20 unsuccessful choices picked May and September which relates to names and birthdays in my family, simply because it was an improbable enough combination to be unique.
The issue with the business name is heightened because I want the name to reflect a certain vibe which is about simplicity and lightness. I’d like it to have a minimalist or zen feel, so that if reflects my style, but without using those terms, so that it is accessible to ordinary people who don’t share my esoteric interests. This means I would like to combine simple words or concepts, but the very fact that they are simple makes them common and therefore likely to have been used already. Live Light, Living Light, Living Lightly, Simple Things, Simple Treasures, Journey to Simplicity…..all taken! Much as I love all you bloggers out there, you have used up a huge amount of catchy phrases that I would have liked to choose. I also have to check other business names and trademarks. So as well as bloggers on simplicity I am finding potential clashes with lighting shops, bible societies, diet programs and gift shops.
I dont know how realistic it is to find something that is totally unique in the world, or how important it is. Maybe I am being too particular, but I don’t want to be encroaching on other peoples business names or blog names, even if they are in another jurisdiction.
Out of about 60 options investigated I have found about 13 that are unique, however most of them a are good names for other businesses that don’t really reflect my style. I would rather use my name than adopt a catchy phrase that does not reflect what I am all about. It just seem so important for the business name to be right, as it sets the tone for everything that follows.
I have been stuck on this issue for a couple of weeks, and it is becoming frustrating because I can’t move on with other things that I need to be doing until it is resolved. I feel like I am not doing enough, but at the same time, I am putting a lot of effort into trying to find something that works well. I have been dealing with the stuckness using age old methods, sleeping, watching TV, and eating meat pies, chips and ice cream. If I did’t feel bogged down before, I certainly do now! I do this to release the stress caused by constantly searching the deep recesses of my creativity for just the right thing. I have a constant sense that there is something that I must get done, and no idea how. It seems like a bad thing, because it is uncomfortable, but in this case its a good thing because the energy of frustration represents creativity trying to cut a path forward through the confusion. I expect I will look back at this time and laugh.
To end on a light note, I am going to share with you a brilliant business name for a professional organising business that I am not intending to use. Its one of my crazy brainstorms… The Chilled Squirrel. The logo is a very cool and relaxed looking squirrel who seems very pleased with himself. He is leaning on a well curated pile of perfectly stacked acorns, proud of his exceptionally organised preparations for the winter. All good quality, nothing in excess, other than a small allowance for a longer winter. He controls his acorns, his acorns don’t control him, and he is going to enjoy his last few weeks before it gets too cold.
What I love about this is its funny, and captures the idea of hoarding (squirreling away) without mentioning it outright. It also suggests that just because you need to store stuff for the future, doesn’t mean it needs to get out of control. On the down side, as far as I know we don’t have squirrels in Australia, it has nothing to do with simplicity, and it could be mistaken for a cryogenic pet preservation service. Anyway, all is not lost, as I got to share the idea with you.
PS. I just did the tags for this post – love those ridiculous combinations. Sense of humour may be on the rebound.